Electric DW01 NATO


Electric’s DW01 Nato is the perfect fusion of a dive watch and a modern chronograph watch. Featuring a 44.5mm surgical steel case with a very durable and stylish nato strap with logo buckle, the DW01 Nato is a great size and its simplistic color scheme make it easy to wear as an everyday watch. When it comes to putting it to dive the test, this particular timepiece is water resistant up to 30 ATM or 900 feet so it’s built for function! This must be why Electric is confident enough to offer lifetime warranty on their watch movements.

Electric DW01 SS Gold


Known primarily for their sunglasses, Electric has recently decided to dive into the world of watches; and the outcome has been great. The stainless steel DW01 is one of the many timepieces that Electric has introduced to their collection. This watch is a great piece for the person who is looking for a gold watch but may feel overpowered by the brightness of other yellow gold watches. The gold in this DW01 is more of a champagne gold which makes it a nice medium between gold and silver. With details such as an oversized case, chronograph feature, and rotating bezel,… continue reading »

Electric RIP Rock Black Gloss


Summer is officially here. You know you need some new shades! We got you covered with these new RIP Rock Sunglasses from Electric. These trendy unisex shades have a vintage look to them due to their retro hinge design. With the high quality look and feel from these shades, it comes as no surprise that they are Italian made. The lens is made out of 6 Base Poly-carbonate, which is the most scratch and impact resistant lens material out there while maintaining premium optical clarity. With these shades your style will be living on forever.