Dinner – Armenian Style

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As Christmas is getting nearer (only 12 days away!!) and we will be working about 15 hour days until then, the wifey and I decided to take off work a few hours early last night and visit my awesome in-laws! We started off the night with some tequila based cocktails and great conversation and headed to the dinner table from there.   My mother-in-law knows how much I love Armenian food and had prepared an amazing homemade meal for us. For appetizers we started off with a kale salad, hummus with pita bread, basturma (which is a cut of meat… continue reading »



Michael Kors is simply on FIRE! We just received our MK order for Fall, it gave me a chance to reflect back on the watch industry and see how it’s evolved. It wasn’t to long ago when watches for women were an afterthought, women were more focused on purses and shoes, ¬†industry was yearning for wrist accessories for women. Michael Kors introduced their watches and became a game -changer in the women wrist accessory world. MK hit the nail on the head, introducing oversized styles for women combining them with all the hottest color ways and trends. My personal favorite… continue reading »

Nixon Spring 2013


Besides wearing two watches at all times, the funnest part of doing what I do is being able to meet with sales representatives and preview all the newness for upcoming seasons. This gives me an opportunity to see what might be trending in the future and maintain a finger on the pulse of the Hip, Trendy, Wrist Candy market. At the same time it serves as the greatest challenge in my job since I must forecast which styles will be a hit six months in the future and pre-book quantities accordingly. If we buy heavy on a style and it’s… continue reading »

Fourth of July


Had the chance to take couple of days off and enjoy the 4th of July with family and friends locally here in Redondo Beach CA. The day started off a bit overcast, but soon turned to be a beautiful summer afternoon with tons of buzz and excitement. The crowd was unlike anything I had seen before as tons of people had gathered alongside the beach near Veterans park to witness the fireworks that were going to take place at night. As the night drew nearer the excitement grew as the crowd became greater and greater. I shared the night with… continue reading »



The summer X-Games took place this past weekend at Staples Center. I had never been to X-Games before but wanted to go this year to experience not just the extreme arena of sports and entertainment but also to witness our top vendor Nixon watches in action as they support and hype the X-Games experience. Nixon has exploded to become our best selling brand with iconic models in their line such as the Player, 51-30, and the Chronicle. In my opinion, what is truly impressive is how the brand has been able to maintain their growth yet still keep its core… continue reading »

Sammy Two Times


I’d like to take a minute and introduce myself to the world! Some folks are born with a silver spoon in their mouth but I on the other hand have been born with a watch. I’ve been doing watches my entire life, from a young age helping out in the family watch repair business. Now my passion for watches has evolved into a lifestyle. I picked up the name Sammy Two Times, simply as a result of always wearing a watch on each wrist. #Doublewristing is a way of life, follow my blog as I share my lifestyle and behind… continue reading »